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AlUla Moments: A Mesmerizing Journey Through Time and Culture

Updated: Oct 22

AlUla, a historic and culturally significant region, gained attention with the launch of AlUla Moments. This initiative showcases a vibrant roster of events, ranging from concerts to sports to art festivals, all set against AlUla's breathtaking landscapes and ancient archaeological sites.


A lit up stone building in a desert
Ancient Nabataean Tombs in AlUla

AlUla Moments isn't just a series of events but a movement about learning from the past to shape a brighter future by showcasing the beauty and significance of this magnificent city to the world.


AlUla Moments Calendar 2024 - 2025

The AlUla Moments calendar is packed with a diverse range of events. From the mesmerising Azimuth AlUla Festival, which combines music, art, and culture, to various sports events, there's something for everyone. These events are not just about entertainment but aim to promote AlUla as a global tourism destination.


  • AZIMUTH Festival (19-21 September 2024)

This festival brings together music, art, food and culture in the valleys of AlUla. Featuring international artists such as James Blake and regional talent, the festival marks the start of the AlUla Moments series.


  • AlUla Skies Festival (26 September - 5 October 2024)

It offers spectacular views of AlUla with hot air balloon rides and a glowing display. This coincides with the AlUla Concert Series featuring performances by leading musicians.



  • AlUla Wellness Festival (17 October - 2 November 2024)

Focuses on holistic wellness through workshops and activities, including the Five Senses Retreat, which aims to rejuvenate the mind and body.


  • Ancient Kingdoms Festival (7-30 November 2024)

A three-week celebration of AlUla's cultural heritage, featuring immersive historical experiences highlighting AlUla's role in the ancient Incense Route.


  • Winter at Tantora (19 December 2024 - 9 January 2025)

A 22-day festival that combines art, music, theatre and desert scenery. Highlights include immersive theatre, Tantora Old Town celebrations and the Manshiyah Carnival.


  • Richard Mille AlUla Desert Polo (15-18 January 2025)

A prestigious annual sporting event, featuring renowned polo players against a backdrop of desert and mountains.


  • AlUla Trail Race (January 2025)

This marathon challenges runners physically and mentally through the region's historic landscapes


  • AlUla Arts Festival (16 January - 22 February 2025)

Transforming the city into an open-air museum, featuring exhibitions, performances and public art installations.


  • AlUla Tour (28 January - 1 February 2025)

The five-day cycling competition brings together elite athletes to race through AlUla's breathtaking landscapes.


  • AlFursan Cup (6-8 February 2025)

A prestigious equestrian event featuring the Custodian of the Two Holy Mosques Cup, a 120-kilometre horse race.


  • AlUla Falcon Cup (9-15 February 2025)

The world's largest falconry event, bringing together international competitors in this traditional sport.


  • Ramadan and Eid Celebrations (28 February - 29 March 2025)

Experience spiritual traditions through open-air iftar parties, local folklore, and cultural activities that culminate in colourful Eid celebrations.


  • Camel Cup (April 2025)

The pinnacle of camel racing in the region, held over four days, celebrates the ancient sport in the AlMughayra Heritage Sports Village.


A car driving on a road in a desert
The desert landscape of AlUla

AlUla Moments Ticket Prices & Details

Ticket prices for AlUla Moments vary based on the event, date, and ticket category. The details are as follows:


  • AlUla Skies Festival: This event features hot-air balloon rides, stargazing, and symphony performances. Prices for the All Day I Dream event, part of this festival, start at SAR 175


  • AlUla Wellness Festival: If you're interested in rejuvenating your body and mind, the Five Senses Sanctuary offers wellness sessions priced at SAR 100 per person for 60 to 90-minute sessions​


  • Ancient Kingdoms Festival: Travel back in time and explore 7,000 years of history with candlelit concerts and curated tours. Specific prices for this event have not yet been posted, but other AlUla cultural events typically start around SAR 60


*Ticket prices may also vary due to available discounts, offers or sales outlets.

To find out more about ticket prices and details for specific events, please visit Experience AlUla's official website.


Why Attend AlUla Moments?

A green field with a rocky mountain in the background
AlUla City

Attending AlUla Moments is a once-in-a-lifetime opportunity. Not only do attendees get to experience world-class events, but they also immerse themselves in the rich history and culture of AlUla. From the ancient ruins of Hegra to modern-day festivals, every moment spent in AlUla is a step back in time, a journey through centuries of civilisation, and a celebration of the region's vibrant future.



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